The first ever Business Gala was organized by BBA 4 Semester as final project of course Principles of Marketing on 12 December 2019 at KIU Ghizer Campus. The purpose of the project was to make students familiar about the process of product development and also to observe the market gaps and business opportunities. Secondary purpose of this project was to teach the students how to organize events and what could be the expected hurdles and efforts needed. Teamwork, leadership skills, self confidence and entrepreneurial skills were also some of the targets of this project.
